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About 98-3 Wild Country
The name Wild Country was inspired by three local boys from Fort Payne, Alabama who took a big chance and gave the world a lifetime of great music.
98-3 Wild Country is committed to playing the country music you know and love – with an occasional wild card thrown in.
We are like the hard-working men and women of Northeast Alabama who get up and strive to make a living each day. We are about taking chances and following dreams. We are about working your tail off to prove that you can make it.
Thanks for listening and spending your time with us! We’re excited that you’re along for the Wild Country ride!

Call the Wild Country hotline:
256.999.0098

Email us your events & announcements

98-3 Wild Country
A Southern Torch Media Property

19784 John T Reid Pkwy
Scottsboro, AL 35768
256.259.2341

Mailing:
P.O. Box 614
Rainsville, AL 35986

Email Production
Email Sales

Staff
Joe
Morning Show co-host
Operations Manager

joe@southerntorch.com

He’s not your average Joe.

He his, however, a shining storyteller, an avid motorcyclist, and thinks College Football is the sport of the gods.

At 18 Joe was framing houses in Tennessee, and had a nasty accident where he almost cut his leg off. A neighbor, Nashville radio legend Dave Walton, lived up the street from Joe and was a huge influence on what path he took next. Faced with the decision of keeping both his legs, or possibly building a career handing out free tee shirts, working in radio was the obvious choice.

His connection to the music scene in Nashville runs two generations deep. His mother was a country music singer, and his dad was a letter carrier who delivered mail to the stars on Music Row for more than 30 years.

Joe and his wife Lori have two fantastic children, who share their parents’ love for fun, humor, and acting a fool. Joe’s favorite personal saying is: “Ignorance is a relative question. Now, just who are your relatives?”

“Radio’s responsibility is to the community. We should all be stewards of our fellow man and radio has allowed me to do that on many different and meaningful levels,” Joe said.

Joe and Jenna Sue are looking forward to bringing laughter and information to your mornings. They also want to bridge communities together, and help local business owner share their stories.

If you’re looking for something gut-grabbingly funny, and more informative than the average talking heads radiospeak, Joe and Jenna Sue invite you to the all new 98-3 Wild Country Morning Show, weekdays beginning at 6am.

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Jenna Sue
Morning Show co-host
Sales Manager

jennasue@southerntorch.com

Sharing the mic with Joe in the mornings is co-host Jenna Sue. Jenna Sue has been waking up people for more than twenty years in Northeast Alabama (mostly her neighbors because she’s knocking about trying to find hot coffee). It’s rumored that cattle actually produce more milk when her radio commercials are played in the barn. Which might be true, given she is recognized as one of the most creative promo and copywriters in the state.

Jenna is the Director of Sales for Southern Torch Media, and when the possibility for her to get back into morning radio again arose, with Joe as her partner, she didn’t hesitate. “We are looking to create a positive energy in our show that gets people up and going and ready to face the day!”. “Life is hard, people need more joy, and if that’s what we can bring them, it’s worth getting up at the buttcrack of dawn.” Jenna Sue added.

Jenna and her husband Christian are currently living in Fort Payne, where she has been active with community projects like CAMP ST. JUDE for Bruce’s Foodland Stores and the Fort Payne Kiwanis Club. She has assisted many organizations by emceeing hundreds of events and helped numerous nonprofits with fundraising endeavors.

Joe and Jenna Sue are looking forward to bringing laughter and information to your mornings. They also want to bridge communities together, and help local business owner share their stories. If you’re looking for something totally different, gut-grabbingly funny, and more informative than average talking heads, Joe and Jenna Sue invite you to the all new 98-3 Wild Country Morning Show, weekdays beginning at 6am.

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Marla Jones
Sports Programming

marla@southerntorch.com

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Teresa Smith
Traffic Director

teresa@southerntorch.com

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Amy Thrash
Account Manager

amy@southerntorch.com

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Annette Little
Account Manager

beverlyannette@southerntorch.com

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Tasha Leake
Account Manager

tasha@southerntorch.com

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Christian Payne
Account Manager

christian@southerntorch.com

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Marshall Stiefel
Distribution

marshall@southerntorch.com

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Zach Hester
Content Producer / Graphics

zach@southerntorch.com

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Roger Scott
Director, Content

roger@southerntorch.com

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